Such recognition has extended Llyn Strelau's reputation beyond the city limits of Calgary, Alberta, Canada, his chosen headquarters. He has designed custom pieces for clients throughout North America and from as far away as Dubai and Switzerland. No matter where they come from Jewels by Design clients have one thing in common—a taste for the unusual.
"For my own satisfaction, my jewellery must be wearable art," he says, but the client has to think so too. He favours working closely with each one, helping them select the gemstones and then creating a piece that reflects the client's personality. Strelau wants his designs to be wearable and memorable, and to tell a story.